The scientific and world outlook preparation of employees of public and social services requires not only narrow professional quality education, but also knowledge of modern humanities in general. Even more important is the intersection of contemporary discourse of theory and practice of social work with some philosophical sciences which forms trans discourse worldview, value orientation, vital position of specialists in management, law, public administration. Particularly important for state and social workers become cultural studies, ethics, aesthetics, which provide enculturation of employees, integration of social-humanitarian knowledge with socio-cultural context, spiritual and moral, artistic and aesthetic values of society. It is important to form spiritual and ideological foundations of professional and social activities of civil servants, set them to high social activity on informed choice of humanitarian and civic life positions including on the basis of culturological regionics.
In particular, the culturalogical measurements of social work reveal the spiritual principles of Ukrainian mentality and outlook, which are essential for social and cultural activities of the state and social services among different segments of the population of Ukraine and the region.
Definite scientific direction has copyright nature and based, first of all on publishing of author’s regionics, developed by him special course and materials, conducted theoretical conferences, in particular on problems of philosophy ethnic culture.
As methodological and contextual filling of the proposed problem of labor, used works of famous Ukrainian philosophers and culturologists on problems of sociology, of culture, ethnomentality, image, public relations, culture Ukrainian diaspora.
Studies of Russian culturologists and leading Polish researchers of sociology and cultural universalism are taking into account.
The article aims at disclosing of the author’s conception of cultural regionics and contains proposal of integrated, interdisciplinary approach to the problem, which lies at trans discursive intersection of theory and practice of social work, jurisprudence, philosophy and sociology of culture, ethnocultural, cultural regionics, ethics, aesthetics, theory of aesthetic education, aesthete therapy and art therapy.
The study of cultural dimensions of social work involves consideration the ratio of culture and society, socialization and inculturation, art and social activity, especially in the areas of labor, management, welfare, leisure, education, upbringing, public relations. Considered also socio-cultural features of design, fashion, advertising, media and modern media market as a whole. In addition, a new cultural trend is directly related with the problems of philosophy ethnic culture, with Chernigov-Seversky culturological regionics.
Regionics can be defined as a complex of teachings about regional dimension of human existence. Search horizon of regionics stretching from natural landscape and socio-historical to modern economic and cultural conditions of life of people in sub-ethnic level in a particular region. For Ukraine, for example, the division into regions caused as geographically (landscape character of areas) as historically (ancient resettlement of tribes and tribal alliances in the process of ethnogenesis) and administratively (process of «state building»).
Important role in regionalization of ethnic and cultural existence play frontier relations, nature of cross-border relations with close neighbors (for Ukraine – Russia, Belarus, Poland, Slovakia, Hungary, Romania, Turkey). On the other hand, despite the subcultural diversity in Ukraine as «country of the former suburbs», Ukrainian people combines united culturality, development of ethno mentality, language, folklore, traditions, «catholicity» multi-ethnic, polyethnic existence.
Ukrainian culture is sometimes even called «cruising», bearing in mind its geo-cultural and historical movement between East and West, the Slavic and Turkic elements. Culturality and development of ethnomentality in Ukraine imbued with a huge array of values of many world cultures: Scythian and Sarmatian, Muslim, Jewish, Ancient, Byzantine, West European, Polish, Russian.
Regionics in ethnological, historical, and economic dimensions must reveal sub-ethnic uniqueness and originality of social life in the region, particularly its involvement in the establishment and development of a unified state nation. In the cultural aspects regionics can be represented as a kind of «culturegraphy» of region with its specific «spiritual metaphysics» and «spiritual ethnography». In these dimensions regionics becomes an integral part of ethnocultural or «culturological regionics».
Theoretical knowledge, practical and educational use of cultural regionics give the opportunity to include socio-cultural influences in the context of «small homeland», metaphysics of culture of native land, fill the form and content of social work by regional cultural wealth of historical and cultural sights.
Culturological regionics allows to social workers adapt to local conditions of everyday life, use the spiritual heritage of the land in the socio-cultural work with population. In addition, knowledge of regional features of ethnomentality, traditions, mores, ceremonies of certain areas helps in organization of work and rest, life and leisure, social relationships and interactions with individual macro and microgroups, subcultural and marginal communities.
Culturological regionics aimed at integrating of philosophical, cultural, ethical and aesthetic knowledge with theory and practice of social work, management of socio-cultural activities, legal protection of population. One of the major objectives of this scientific direction is the justification reciprocity of cultural dimensions of social work with legal consciousness and civil position of people, unity of spiritual health and healthy social and active lifestyle, forming the love to Chernihiv-Sivershchyna – our «small homeland».